The rapid development of Internet and e-commerce has led to the extensive use of electronic technology in various industries. The rising trend of electronic transactions in international trade gives birth to the growing number of e-commerce service providers. Apart from providing e-commerce solutions, many e-commerce service providers have started to develop value-added services for their customers. Tradelink Electronic Commerce Limited (Tradelink) best exemplifies such marketing strategy.

Tradelink is the largest e-commerce service provider in Hong Kong as well as in the Asian region. Its mission is to enhance the productivity and competitiveness of Hong Kong's trading community by making available a range of e-commerce services. Today Tradelink's electronic transaction gateway handles tens of millions of transactions annually, submitted by a membership base of 53,000 companies. With the objective of providing value-added services to its members, Tradelink now teams up with Dah Sing Bank to launch the TRADELINK MasterCard exclusively for the staff of its corporate members. This Card not only serves as a new choice of spending for e-commerce users, but also a privileged staff benefit program.

TRADELINK MasterCard offers an array of unparalleled privileges. To allow cardholders to benefit directly from the boom of electronic technology, Cardholders will be offered a host of innovative e-banking services such as e-statement, on-line credit card payment, e-mail updates on payment due date, e-instalment zone, etc. Besides, Cardholders will be entitled to perpetual annual fee waiver benefit, exclusive "Automatic Add-Value Service for Personalized Octopus Card". They will also enjoy "Instant Cash Reward" Benefit to earn HK$1 cash for every HK$200 card purchase and double cash reward of HK$2 cash for every HK$200 purchase on Fridays or birthday. Other benefits of the Card include year-round purchase discounts at over 100 renowned retail establishments, privileged banking services, etc. which take care of Cardholder's every financial and lifestyle need.

To celebrate the launch of the TRADELINK MasterCard, the first 1,000 successful applicants will get a stylish Beehive Dining Set as a welcome gift absolutely free.

Mr. Justin Yue, Chief Executive Officer of Tradelink said, "The launch of TRADELINK MasterCard signifies Tradelink's long-term commitment to provide high quality value-added services to our customers. Tradelink will always stay connected to the business requirements as well as the personal needs of our customers and their employees."

Mr. Derek Wong, Managing Director of Dah Sing Bank said, "Apart from active development of e-banking business, Dah Sing Bank will strive to develop the co-branded credit card market. We have planned to launch 5 to 6 co-branded credit cards within this year with the objective of providing tailor-made benefits to customers from different segments."

TRADELINK MasterCard is now open for applications. For enquiries and application forms, please visit any Dah Sing Branch or call Dah Sing Credit Card Customer Service Hotline at 2828 8168.

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