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| Press Release | July 3, 2000 |
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Dah Sing Bank Launched Platinum MasterCard
Customers' needs are growing every day. In the past, credit card was a status symbol. As the credit card market gets more and more mature, credit card has become very popular among the mass public and is no longer restricted to the select few. However, a traditional credit card may not satisfy the discerning needs of the affluent and high-end customers. Platinum Card was therefore introduced to cater for the unique financial needs of the high income and high spending group of prestigious customers. With a host of unsurpassed benefits, nowadays, Platinum Card has become a symbol of status. Taking Dah Sing Bank as an example, in line with its pro-active strategy in credit card business, it has recently stepped into the Platinum Card market. By launching its Platinum MasterCard, the Bank aims at offering unparalleled privileges to the select few. To tie in with the Bank's philosophy of "Innovation and Progression", Dah Sing Platinum MasterCard is embedded with a host of innovative services. Dah Sing Platinum MasterCard not only offers an extended credit limit to give cardholders added purchase flexibility and freedom, it presents cardholders with the exclusive "Platinum Advantage" Service which offers a P+2% p.a. privileged interest rate for both cash advance and partial payment to cater to the cardholders' needs for revolving credit facility. In addition to worldwide acceptance and purchase convenience, cardholders will be rewarded with "Instant Cash Reward" Benefit which gives them HK$1 cash for every HK$200 card purchase. Cardholders will also earn doubled cash reward of HK$2 cash for every HK$200 purchase on every Friday or Birthday. Moreover, to reflect cardholders' status and enhance their lifestyle, cardholders will enjoy "Platinum Reward" Double Cash Rebate for purchases at designated merchants. Besides, to match with cardholders' busy pace of life, Dah Sing Platinum MasterCard pioneers the "e-statement" Service which allows cardholders to review their monthly statement, enquire account balance and make payment through the web-site of Dah Sing Bank facilitating their efficient financial management. Moreover, Dah Sing Platinum MasterCard pampers the customers with personalized services including dedicated 24-hour Customer Service Hotline and 24-hour "Global Concierge Service" to attend to cardholders' every need around the clock. Furthermore, to cater for cardholders distinguished taste and discerning lifestyle needs, Dah Sing Platinum MasterCard offers cardholders an exclusive collection of purchase discount privileges. Apart from the above exclusive benefits, cardholders can enjoy a range of unparalleled privileges and services including comprehensive Lost Card Protection, Free Travel Insurance Coverage, Global Purchase Protection Plan and Annual Card Spending Summary, etc. which truly befit cardholders' financial and lifestyle needs. To celebrate the launch of Dah Sing Platinum MasterCard, a launching ceremony was held on July 3, 2000 at Lane Crawford and 3 couples of celebrities in town, including Mrs. and Mr. James Louey, Mrs. and Mr. Michael Wong as well as Mrs. and Mr. Barry Law have been invited as special guests to share their purchase and financial style. Mr. Derek Wong, Managing Director of Dah Sing Bank said, "To further implement the marketing segmentation strategy, apart from serving the mass market, the issuance of Platinum MasterCard opens up a new market of the select few with prestigious status and remarkable achievement by offering these customers a world of supreme privileges and services. The launch of Platinum MasterCard not just signifies a new milestone in our product diversification, but also represents further enhancement of the service quality of Dah Sing Credit Card." At the launch, Mr Danny Cheung, Vice President and Business Manager, Hong Kong, MasterCard International, said, "We are very pleased to jointly announce the launch of 'Dah Sing Platinum MasterCard' with Dah Sing Bank. As the market leader in premium payment products, MasterCard International shares the same vision with Dah Sing Bank that it is very important to provide services and products to meet the consumers' need. Through this new card program, we hope to bring the greatest privileges and benefits to our highly-valued cardholders and to meet their spending habits and lifestyle." - End -
For more information, please contact: Miss Shera Lee Miss Lelia Chow
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