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| Press Release | June 21, 2000 |
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Dah Sing Bank and ecomhere Launched a
Co-branded MasterCard The recent rapid development of internet world has led to a dramatic growth of internet users and web sites. In order to outstand themselves in the competitive market, many web sites are devoted to offering their customers an array of value-added services and exclusive privileges. The issuance of co-branded credit card is an effective marketing strategy to achieve this objective. ecomhere, Hong Kong's first interactive computer and technology web site, is a good example which demonstrates such strategy. Recently, ecomhere launched the ecomhere MasterCard in joint effort with Dah Sing Bank to provide Cardholders with exclusive on-line shopping benefits and convenience. Being a breakthrough to conventional mode of spending, ecomhere MasterCard aims at leading the new trend of on-line spending. ecomhere MasterCard is specially designed for ecomhere's members and internet users. Cardholders will be entitled to a host of exclusive member benefits offered by ecomhere, such as discount for on-line purchase and interest-free installment plan at ecomhere's web site, free D.I.Y. course, e-mail update on the latest computer technology information as well as free regular members gathering functions, etc. Besides, ecomhere MasterCard offers a wide range of unparalleled credit card privileges. Cardholders will be entitled to long term annual fee waiver benefit and 18% p.a. the lowest interest rate in town, which saves up to 40% interest than using other credit cards. Moreover, cardholders will be rewarded with "Instant Cash Reward" Benefit which gives them HK$1 cash for every HK$200 card purchase. Cardholders will also earn doubled cash reward of HK$2 cash for every HK$200 purchase on every Friday or birthday. Furthermore, cardholder can enjoy the exclusive "Automatic Add-value Service for Personalized Octopus Card" as well as a comprehensive range of e-banking services which include e-statement and on-line card payment, on-line balance enquiry, e-installment zone and e-mail update services, etc. In addition, ecomhere MasterCard offers cardholders with a host of on-line shopping privileges, ranging from dining, entertainment to shopping, etc. From now till 30 September, 2000, applicants of ecomhere MasterCard will be entitled to fabulous gifts. Applicants will receive either an A&F T-shirt or cap upon submission of application form together with supporting documents. Successful applicants will additionally get either an izzue.com cyber look ball pen or stylish multi-functional key holder. Furthermore, cardholders can have a lucky draw entry with at least one purchase at ecomhere before November 15, 2000 to win free travel packages. Mr. Derek Wong, Managing Director of Dah Sing Bank said, "The rapid development of internet has resulted in increasing demand for e-commerce and e-banking. The launch of ecomhere MasterCard incorporating the benefits of on-line shopping privileges and credit card services signifies a great leap of Dah Sing Credit Card in the development of on-line services". Mr. William Tang, Director of Finance & Communication of ecomhere said, " ecomhere is committed to providing various on-line privileges to our members through internet technology. Apart from offering internet-related benefits through launching the ecomhere MasterCard, we also aim at bringing added purchase convenience and privileges to our members." ecomhere MasterCard is now open for applications. For enquiries and application forms, please visit any Dah Sing Branch or call Dah Sing Credit Card Customer Service Hotline at 2828 8002. - End -
For more information, please contact: Miss Angel Chung |