Facing the increasing demand of electronic commerce and on-line banking, Dah Sing Bank put focus on its e-Banking business and enhances customers value propositions.

After Dah Sing Bank pioneered its on-line application service for credit card and instant approval for personal loans, Dah Sing Bank has now put the Public Key Infrastructure (PKI) technology and digital certificate on-line. Customers can now make not only balance inquiry, fund transfer and bill payment via the internet in a secured platform, but also open fixed deposit account, request for statement or cheque books, purchase demand draft or cashiers’ order via the net. Besides, dahsing.com also provides on-line valuation for properties, instant approval for mortgage loans as well as purchase of various insurance products.

Besides, its Credit Card and Virtual Cash Revolving Loan customers can also enjoy the following e-Banking services :

• On-line application and application status inquiry
• Receive e-mail notification when the application is approved
• On-line view statement and make payment
• On-line shopping by installment
• On-line cash withdrawal -- Revolving Loan customers can withdraw fund from their Virtual Cash account to any other bank account via the net.

Miss Shera Lee, Deputy General Manager of Dah Sing Bank said,"The growing population of internet users in Hong Kong brings about huge opportunities for developing on-line banking service and electronic commerce. To meet the increasing demand from customers, Dah Sing e-Banking offers a comprehensive range of services, from purchase of travel insurance, to applying for the Octopus Automatic Add Value Service on-line and shopping at our e-mall. Over 10% of the our customers apply for personal loan and overdraft facility on-line, proving that the on-line services are well received by customers."

Dah Sing Bank will keep on focusing its e-Banking services in future by developing the following projects :

• On-line securities trading, including future integration with the AMS/3 trading system
• Payment Gateway with both SSL (Secure Sockets Layer) and SET (Secure Electronic Transaction) security platform to provide e-commerce solution for on-line merchants
• Internet shopping mall (i-mall) for customers to shop on-line
• Issue credit card with SET standard which allows customers to make secured on-line purchase by using the digital certificate.
• Deploy Electronic Customer Relationship Management (ECRM) to provide one-to-one marketing services to customers
• Provide internet banking services to commercial and corporate banking customers

Dah Sing Bank has also unveiled significant upgrades to its mobile banking and m-commerce (mobile commerce) business. Being a leader in providing detailed products and rates information over the Wireless Application Protocol (WAP) mobile phones, the Bank now allows its credit card and Virtual Cash customers to inquire the application status via the WAP phone. What’s more, the bank will keep close to the new General Packet Radio Service (GPRS) technology with an aim to ultimately bring the broadband mobile banking services to its customers.

Mr. Derek Wong, Managing Director of Dah Sing Bank said, "Entering the new millenium, it is market trend to offer on-line banking services. In Dah Sing, we aim to search for opportunities that can enhance the business and customer values."