Press Release July 11, 2003

 

Dah Sing Bank & American Express Jointly Launch
The New Dah Sing Gold American Express Credit Card
Featuring Exclusive Wealth Management and Lifestyle Privileges

(Hong Kong, July 11, 2003) Following the successful launch of the Dah Sing UFO American Express Credit Card in Hong Kong in 2001, Dah Sing Bank and American Express join forces again to introduce the new Dah Sing Gold American Express Credit Card.

The new Card combines the unique strengths and benefits from both Dah Sing Bank and American Express, and is tailor-made for the aspiring affluent to meet their everyday spending, financial and travel needs. Cardmembers can also enjoy a range of wealth management benefits, which provide greater choice and flexibility in managing their finance.

Ms Angela Lum, Head of Product Development & Marketing Department (Card Products) of Dah Sing Bank said, "In a highly competitive card market, the challenge for us is to come up with a different card to tailor-made for different markets. Dah Sing Bank is committed to provide customers with added value and to cater for their ever-changing needs. We are pleased to introduce Dah Sing Gold American Express Credit Card which offers wealth management, travel and purchase privileges to the aspiring affluent to meet their everyday spending, financial and travel needs."

Mr. Kula Kulendran, Vice President & Head of American Express Global Network Services, Asia-Pacific/Australia said, "We are delighted to strengthen our partnership with Dah Sing Bank to launch a gold credit card in Hong Kong. American Express and Dah Sing have formed an even stronger alliance, leveraging the best of both companies - the innovative financial and wealth management services of Dah Sing and the global strength and support of American Express. We are committed to providing consumers with superior value and real benefits which help them stay ahead of the rest."

The Dah Sing Gold American Express Credit Card
The new Dah Sing Gold American Express Credit Card offers a wide range of financial, lifestyle and travel offers as Cardmembers' benefits.

Financial Benefits
The Card offers a host of financial and wealth management privileges for Cardmembers to better manage their wealth and finance:

  • Enjoy 8% p.a. super low interest rate for the first 3 months cash advance, partial payment and balance transfer, thereafter interest rate is 15.8% p.a. or 16.8% p.a. & saving up to 54% interest expenses for the first year.
  • Preferential commission rates for Dah Sing Investment Fund Services
  • First time subscription fee waiver for Dah Sing Retail Certificates Of Deposit
  • Special incentive for purchasing Life Insurance & exclusive discount on general insurance services
  • Preferential interest rate for mortgage instalment loan and personal loan
  • Bonus interest rate on fixed deposit
  • Handling fee waiver for purchase of gift cheques
  • Discounts on a range of banking services from Dah Sing such as 50% discount on first year rental fee for safe deposit box, 50% discount on travelers cheques' commission rates, and preferential interest rate for mortgage.

Lifestyle & Travel Benefits
The Card offers a broad spectrum of lifestyle benefits to meet Cardmembers' shopping, dining and everyday spending needs. Some of the lifestyle features include:

  • Instant cash reward which offers Cardmembers HK$1 rebate for every HK$200 purchase and double cash reward (that is HK$2 for every HK$200 purchase) when they use the Card on their birthday or for spending overseas. All cash rewards will be automatically credited to Cardmembers' account on a monthly basis.
  • "Happy Instalment" plan enables Cardmembers to turn purchases into a 12-month instalment payment regardless of whatever banks' credit card they used for the purchases.
  • Free 30-day purchase protection plan offering up to HK$30,000 insurance against loss or accidental damages of goods purchased around the world
  • Access to travel assistance and foreign exchange services at 1,700 American Express Travel Services Offices in 130 countries worldwide, and access to over 480,000 American Express' ATMs globally
  • Free round-the-clock Global Emergency Assistance service offers total peace of mind for travellers
    Free comprehensive travel insurance protection of up to HK$500,000 from Dah Sing Assurance
  • Exclusive travel promotion offers from Farrington American Express Travel Services

Early Bird Offers
From now until September 30, 2003, Cardmembers who successfully apply for the new Dah Sing Gold American Express Credit Card can enjoy Annual Fee Waiver for the first two years & a free Bestron coffee maker with a host of welcome offers worth more than HK$1,500, including hotel dining offers, travel packages and other benefits.

< About Dah Sing Bank >
Dah Sing Bank is a subsidiary of Dah Sing Financial Group, with more than 40 branches. Throughout recent years, Dah Sing Bank has actively developed its personal banking services. It provides comprehensive products and services, including wealth management services, credit card, revolving loan, insurance, mortgage, deposits, etc. To peruse the corporate mission as 'The Financial Provider of Choice', the Bank will continuously provide innovative and tailor-made services satisfying customers' financial needs.

< About American Express >
Founded in 1850, the American Express Company is a global travel, financial and network services provider. The company established Global Network Services ("GNS") in 1997 to form strategic alliances with banks and financial service institutions around the world to issue cards on American Express' global merchant network. To date, GNS has built close to 75 card-issuing partnership arrangements in close to 80 countries.

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