Dah
Sing Bank & American Express Jointly Launch
The New Dah Sing Gold American Express Credit Card
Featuring Exclusive Wealth Management and Lifestyle Privileges
(Hong Kong, July 11, 2003) Following the successful
launch of the Dah Sing UFO American Express Credit Card in Hong
Kong in 2001, Dah Sing Bank and American Express join forces
again to introduce the new Dah Sing Gold American Express Credit
Card.
The new Card combines the unique strengths and
benefits from both Dah Sing Bank and American Express, and is
tailor-made for the aspiring affluent to meet their everyday
spending, financial and travel needs. Cardmembers can also enjoy
a range of wealth management benefits, which provide greater
choice and flexibility in managing their finance.
Ms Angela Lum, Head of Product Development & Marketing
Department (Card Products) of Dah Sing Bank said, "In a highly
competitive card market, the challenge for us is to come up
with a different card to tailor-made for different markets.
Dah Sing Bank is committed to provide customers with added value
and to cater for their ever-changing needs. We are pleased to
introduce Dah Sing Gold American Express Credit Card which offers
wealth management, travel and purchase privileges to the aspiring
affluent to meet their everyday spending, financial and travel
needs."
Mr. Kula Kulendran, Vice President & Head of American
Express Global Network Services, Asia-Pacific/Australia said,
"We are delighted to strengthen our partnership with Dah Sing
Bank to launch a gold credit card in Hong Kong. American Express
and Dah Sing have formed an even stronger alliance, leveraging
the best of both companies - the innovative financial and wealth
management services of Dah Sing and the global strength and
support of American Express. We are committed to providing consumers
with superior value and real benefits which help them stay ahead
of the rest."
The Dah Sing Gold American Express Credit Card
The new Dah Sing Gold American Express Credit Card offers a
wide range of financial, lifestyle and travel offers as Cardmembers'
benefits.
Financial Benefits
The Card offers a host of financial and wealth management
privileges for Cardmembers to better manage their wealth and
finance:
-
Enjoy 8% p.a. super low interest rate for
the first 3 months cash advance, partial payment and balance
transfer, thereafter interest rate is 15.8% p.a. or 16.8%
p.a. & saving up to 54% interest expenses for the first year.
-
Preferential commission rates for Dah Sing
Investment Fund Services
-
First time subscription fee waiver for Dah
Sing Retail Certificates Of Deposit
-
Special incentive for purchasing Life Insurance
& exclusive discount on general insurance services
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Preferential interest rate for mortgage instalment
loan and personal loan
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Bonus interest rate on fixed deposit
-
Handling fee waiver for purchase of gift cheques
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Discounts on a range of banking services from
Dah Sing such as 50% discount on first year rental fee for
safe deposit box, 50% discount on travelers cheques' commission
rates, and preferential interest rate for mortgage.
-
Instant cash reward which offers Cardmembers
HK$1 rebate for every HK$200 purchase and double cash
reward (that is HK$2 for every HK$200 purchase) when they
use the Card on their birthday or for spending overseas. All
cash rewards will be automatically credited to Cardmembers'
account on a monthly basis.
-
"Happy Instalment" plan enables Cardmembers
to turn purchases into a 12-month instalment payment regardless
of whatever banks' credit card they used for the purchases.
-
Free 30-day purchase protection plan offering
up to HK$30,000 insurance against loss or accidental damages
of goods purchased around the world
-
Access to travel assistance and foreign exchange
services at 1,700 American Express Travel Services Offices
in 130 countries worldwide, and access to over 480,000 American
Express' ATMs globally
-
Free round-the-clock Global Emergency Assistance
service offers total peace of mind for travellers
Free comprehensive travel insurance protection of up to HK$500,000
from Dah Sing Assurance
-
Exclusive travel promotion offers from Farrington
American Express Travel Services
Early Bird Offers
From now until September 30, 2003, Cardmembers who successfully
apply for the new Dah Sing Gold American Express Credit Card
can enjoy Annual Fee Waiver for the first two years & a free
Bestron coffee maker with a host of welcome offers worth more
than HK$1,500, including hotel dining offers, travel packages
and other benefits.
<
About Dah Sing Bank >
Dah Sing Bank is a subsidiary of Dah Sing Financial Group, with
more than 40 branches. Throughout recent years, Dah Sing Bank
has actively developed its personal banking services. It provides
comprehensive products and services, including wealth management
services, credit card, revolving loan, insurance, mortgage,
deposits, etc. To peruse the corporate mission as 'The Financial
Provider of Choice', the Bank will continuously provide innovative
and tailor-made services satisfying customers' financial needs.
< About American Express >
Founded in 1850, the American Express Company is a global travel,
financial and network services provider. The company established
Global Network Services ("GNS") in 1997 to form strategic alliances
with banks and financial service institutions around the world
to issue cards on American Express' global merchant network.
To date, GNS has built close to 75 card-issuing partnership
arrangements in close to 80 countries.
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